Mr. Saeed Mahallati Rayni said that interference of the owners of apparel production factories who mostly lack specialty in the apparel industry has caused drop in the quality of Iranian apparel.
IRAN NEWS NATIONAL DESK
He enumerated the major reasons for the fall in the quality of cloths in the country and incapability of competition with their foreign rivals, saying that lack of specialty of the owners of the production units, using low quality of materials and ignoring the specialist clothing designers are of the major challenges of the national clothing industry which has caused the industry not to grow significantly in the country.
Mahallati Rayni reiterated that unfortunately profit orientation among the producers of apparel producers would lead to only mass production and mere imitation from western models rather than using designers to design clothes in compliance of local models and Iranian culture and it will be a blow to the body of apparel industry in the country.
He then pointed to the negative consequences of imitation and copying the western style in the domestic apparel production, adding that imitation from western styles will weaken the national culture and identity, reiterating that all nations try to protect their traditional dressings.
Mahallati Rayni also deplored lack of specialized and scientific and educational centers for fashion designing and called it a weakness.
He also said that sanctions have led to fall in the imports of Chinese apparels and cloths and the government can strengthen this industry by removing challenges. He also said that copy right is another weakness of the industry in the country.
- source : IRAN NEWS
