China Named a Strategic Partner in Iran’s Tourism Projects, Says Culture Minister

TEHRAN (Iran News) Salehi Amiri described the Silk Road as a powerful symbol of civilizational, cultural, and economic ties between the great nations of Asia. He noted that both Iran and China, as long-standing civilizations, have played a pivotal role in cultural exchanges between the East and West throughout history. These ties, he said, are now being revitalized through strategic agreements that aim to create a new chapter of cooperation.

Referring to the vast potential of cultural diplomacy between Tehran and Beijing, the minister pointed to emerging areas of collaboration such as joint language programs, media co-productions, cultural exhibitions, artist exchanges, and the restoration of historical landmarks. These initiatives, he stated, could significantly deepen mutual understanding between the peoples of the two countries.

He also referenced the city of Semnan’s inclusion as a founding member of the “International Alliance of Silk Road Tourism Cities” in 2022, describing it as an example of how Iran is redefining its historical role within modern Asian cultural cooperation networks.

On the topic of tourism development, Salehi Amiri highlighted the growing collaboration between Iran, China, and Central Asian countries in reviving the Silk Road’s cultural and tourism legacy. This includes plans for joint tourism routes, infrastructure development in lodging and transportation, and efforts to attract international tourists, especially from China.

He reiterated UNESCO’s support for shared Asian heritage projects and called for increased joint investment with a non-Western approach. He identified China, Russia, and Central Asian nations as key potential partners for Iran in both cultural and tourism ventures.

Salehi Amiri also underscored the importance of digital tourism tools such as virtual reality and online tours, calling them smart alternatives to traditional infrastructure-heavy approaches. He urged further cooperation in these innovative areas to enhance tourism experiences without excessive costs.

The minister also revealed upcoming plans for media cooperation with China’s CCTV network, including joint promotional content and the presence of Chinese documentary filmmakers in Iran. Additionally, efforts are underway to update Iran’s official tourism platform, “Visit Iran,” in Chinese to better reach East Asian audiences.”

He further emphasized the role of Iranian embassies’ social media channels in China, the use of Chinese influencers for cultural marketing, and participation in Asian cultural funds as part of Iran’s broader strategy to strengthen cultural ties.

“The new Silk Road is not just a trade route,” Salehi Amiri concluded, “but a path for dialogue among civilizations and a revival of shared cultural identity among ancient nations.”