4.5% Increase in Home Appliance Exports in H1

TEHRAN (Iran News) Ebrahim Sheikh, Deputy Minister of General Industries at the Ministry of Industry, Mine, and Trade, made the remarks on Thursday, October 23, 2025, on the sidelines of the Home Appliance Exhibition. He noted that the home appliance sector experienced around 10% growth in 2024 compared to 2023.

He added, “Although production growth has slightly slowed over the past six months, exports have increased by 4.5%.”

Sheikh emphasized that the ministry’s main strategy in this sector is to expand exports, stating, “We aim to achieve $800 million in exports within the framework of our strategic plan.” He also noted plans to focus on producing energy-efficient products—such as A+++ and A+ rated appliances—and to improve access to raw materials including petrochemical and steel products.

According to Sheikh, nearly 22 million appliance components have been produced domestically, while around 2 to 3 million units have been imported from various countries.

He added, “Our goal at the Ministry of Industry is to reform border trade laws so that they facilitate the import of essential parts and equipment for domestic manufacturers. This will allow producers to offer higher-quality products at more competitive prices.”

Sheikh also cautioned that importing finished goods similar to domestically produced ones with low tariffs could harm local manufacturers. “We are therefore working to ensure that border trade regulations are used to strengthen domestic production,” he said.

Regarding pricing, Sheikh noted that locally produced home appliances are cheaper than comparable foreign products, and that customer satisfaction with domestic brands now exceeds 80%.

“Our industrial policies must move in the same direction as those of leading manufacturing countries—improving price, quality, and export development in tandem,” he said.

Sheikh added that the domestic market is now highly competitive. “Although some foreign competitors are still present, their market share is shrinking. More than 200 small and large companies are participating in this exhibition, reflecting the strength of domestic competition. This has helped increase the local manufacturing depth from 50% to 60%, improving both price and quality standards.”

He concluded by noting that while foreign products still enter the Iranian market through various channels, “the first and preferred choice of Iranian consumers in the home appliance sector remains domestically produced goods.”

Meanwhile Sadegh Beikzadeh, CEO of the Islamic Republic of Iran International Exhibitions Company, announced on Thursday, October 23, 2025, during the opening ceremony of the 25th International Home Appliance Exhibition, that this year’s event features the participation of 235 domestic companies and 30 foreign companies from various countries.

Beikzadeh stated that the 25th Home Appliance and Related Industries Exhibition is in a strong position compared to previous years, adding that industry associations and manufacturing groups have played a more active role this year.

He noted, “This year, nine exhibition halls are being utilized. Given the level of interest and demand, we could have easily added another five or six halls, as many other companies also sought to participate.”

According to Beikzadeh, the exhibition covers 35,000 square meters of usable space and over 20,000 square meters of display area.

He explained that the exhibition has evolved into more than just a product showcase:

“It has become a platform for policymaking, knowledge exchange, and the transfer of the latest technologies. Many leading companies with significant market shares are taking part in this event.”

The CEO of the International Exhibitions Company expressed hope that the exhibition would serve as a platform for domestic manufacturers to expand their presence in export markets, in addition to meeting domestic demand.

Beikzadeh emphasized that many of these companies are operating on the cutting edge of technology in various small, medium, and large-scale industries.

“By developing exhibition services and supporting the participation of manufacturing units in such platforms, we can help create both domestic and international demand for their products,” he concluded.