Malaysian Embassy Hosts “Tropical Treats” Event
TEHRAN (Iran News) Malaysian Ambassador H.E. Khairi Omar hosted the event in the embassy where many diplomats and distinguished Iranian officials and media persons were present.
Addressing the event, H.E. Khairi Omar welcomed the audience and briefed the participants of importance of agro products especially tropical fruits in Malaysia.
He said: We are here to share a unique aspect of Malaysia; our tropical fruits. We are honored to present to you the jewel of Malaysian fruits, Durian also known as the king of fruits. Specifically, the acclaimed Musang King varieties with us are widely sought after for their unique taste and creamy texture.”
He added: “This event is graciously supported by the Federal Agricultural Marketing Authority (FAMA) of Malaysia, an organization committed to promoting Malaysian agricultural products worldwide. Malaysia is renowned for its rich agricultural products, and our fruit exports are a testament to the quality and acceptance of our produce. In 2023, Malaysia exported approximately 2.43 billion RM worth of tropical fruits, with durians being a significant contributor at 56% of the whole exports.”
The Ambassador further said: In 2022, Malaysia exported 1,880 metric tons of durians, valued at 57 million Malaysian Ringgit. Although this marked a decrease from previous years, our focus remains on expanding our market reach, particularly with initiatives to export fresh durians to new markets like China in the coming years. FAMA plays a pivotal role in this endeavor. Established in 1965, FAMA is tasked with improving the marketing of agricultural products and ensuring that our fruits meet international standards.”
He added: “Malaysia is also making significant strides in expanding its market reach. Efforts are underway to gain approval for exporting fresh whole durians to China, a market with a tremendous appetite for this exotic fruit. Currently, Malaysia can export frozen durians to China, and securing approval for fresh durians will mark a significant milestone in our trade relations. At the same time, we are also looking forward to penetrating other markets in the region including Iran.”
Our efforts are bearing fruit, quite literally. In addition to durians, Malaysia exports a variety of tropical fruits such as pineapples, mangosteens, and rambutans, each offering a unique taste of its own. These fruits are not only enjoyed fresh but also find their way into various culinary creations, at least 2 of which you will have the pleasure of tasting today. This brings me to the concept of “Durian Diplomacy.” As many of you know, food is a powerful tool for building bridges among people and cultures all around the world. Malaysia has leveraged its beloved durian as a means of enhancing diplomatic relations and fostering goodwill with other countries. Durian diplomacy is a testament, how something as simple as a fruit can play a significant role in fostering international relations. We are proud to use our durians as ambassadors of Malaysian culture, spreading goodwill and fostering stronger ties with nations around the globe. Indeed, this is what we are doing today, he said.
To the members of the media and food bloggers, thank you for being here and for your continued support in promoting our cultural and culinary heritage. Your coverage helps us reach a wider audience and heighten greater appreciation for Malaysian products, he concluded.
In the event some tropical treats of Malaysia were served to the audience like Pengat Nangka and durian. The main ingredients of Pengat Nangka include ripe jackfruit, coconut milk, palm sugar (or brown sugar), pandan leaves, and sometimes additional components like bananas or sweet potatoes for added texture and flavor.
Durian is deeply embedded in Malaysian culture, often associated with social gatherings and festive occasions. During the durian season, which typically peaks between June and August, durian stalls and markets buzz with activity as locals and tourists alike flock to savor this iconic fruit.
Beyond being consumed fresh, durian is also incorporated into various dishes and desserts. Durian puffs, cakes, ice cream, and even durian-flavored coffee showcase the fruit’s versatility. Additionally, the flesh can be fermented to produce tempoyak, a tangy condiment used in traditional Malaysian cooking.
The durian industry significantly contributes to Malaysia’s economy, with increasing demand from both domestic and international markets, particularly China. Malaysia has leveraged this demand by promoting durian tourism, where visitors can tour orchards, learn about the cultivation process, and enjoy fresh durian straight from the source.
Durian’s unique characteristics and cultural importance make it more than just a fruit in Malaysia; it is a symbol of national pride and a culinary adventure. Whether you’re a first-time taster or a seasoned enthusiast, experiencing durian in Malaysia offers a glimpse into the country’s rich gastronomic heritage.
