In meeting with the personnel of public relations of the company, Mr. Azimian said that cultural and media power with huge penetration rate supports other powers like political, economic and military powers in materializing the goals, stipulating that big powers resort to the soft power of culture and propagation to attract the public opinion and to control the minds of their addressees in order to achieve their economic, political and military goals.
IRAN NEWS ECONOMIC DESK
On the importance of the specialty in the public relations performance, Mr. Azimian said that the approach and angle of views of experts in the public relations should be defined and fixed otherwise it not only will be ineffective but also may have opposite results.
He went on to say that organizational integrity is the main output of public relations, adding that the supremacy of intellectual power should dominate supremacy of financial power.
Azimian underscored that public relations offices should help the organizations in the tough times.
Meanwhile in the meeting, head of the public relations of the MSC Mr. Iraj Torabi hailed Mr. Azimian’s attention to the significance of the public relations, adding that the public relations office of the company would do its best to be a reliable link between the management and the body of the company. He went on to say that all personnel of the public relations office of the company would work hard for materializing the policies of the high-ranking officials of the company.
- source : IRAN NEWS
