Marketing Archives - Iran News Daily

Iran, Turkey cooperate in marketing knowledge-based products

reporter 1222 — Sun, 26 Jan 2020 08:55:13 +0000

TEHRAN (Iran News) – Head of the Strategic Technology Development Center said Iran has signed as many as 18 cooperation documents and contracts with Turkey in scientific and knowledge-based products.

Last week, an Iranian scientific delegation headed by VP for Science and Technology, Sorena Sattari, visited Istanbul in Turkey.

During the visit, as many as 18 cooperation documents and finalized contracts were signed between a number of Iranian and Turkish companies, according to the Head of the Strategic Technology Development Center, Esmaeil Ghaderifar.

The MoUs were signed in line with exchanging technologies and finding markets for knowledge-based products, he added.

The documents Iran and Turkey have signed were in the fields of knowledge-based products such as stem cells, cognitive sciences, electronics, biotech, etc., he said.

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Why Startups Fail and What You Can Learn From Them

reporter 1222 — Sun, 14 Jul 2019 07:31:56 +0000

For example this year, there were 1.000 startup founder in Iran, only 100 survive on the first year, and 10 survive on the second year. All we can do is learn from their mistakes and attempt not to fall into the same path. We explore some of the most common causes of failures below.

Not solving a large enough problem

By far the largest startup-killer is no market need. Too many startups are creating solutions that are interesting as opposed to needed. The greatest startups were formed when the founders saw a massive pain point — typically one they had experienced themselves — and no adequate solution in the market. This manufactures the perfect opportunity to either be a first-to-market leader or to reinvent a painfully traditional industry with efficiency.

Is your solution a vitamin (nice to have) or paracetamol (must have)? In order to acquire customers at scale and retain them, the problem has to be one that customers would be very disappointed to live without. A great way to test this is through a customer stickiness study. Ask each of your customers if your product was no longer available to them, would they be:

a) Very disappointed;
b) Somewhat disappointed; or
c) Not very disappointed.

If the majority of the answers are a) very disappointed, you know you’re on to a winner. If not, it may be time to think of pivoting. Either way, listen to your target market! They are the best source of actionable feedback you can use to better your business.

This is the same method that award winning Iranian entrepreneur Bijan Zamani used back in the days when he wanted to start building his startup project MihanPezeshk, he said during 10^th Annual Iranian Web Festival. People had trouble finding doctors in Iran because there was no sources available to find even a doctor’s phone number other than calling 118 with no extra information about their work, so the idea was solving a large problem that nearly 70 million Iranians had at that time. Now the 8-year-old startup’s services are undeniably popular because the startup was on the right path from the beginning. Bijan Zamani believes there are still many problems that can be solved and Iran’s internet market is still untapped. According to Zamani’s interview with MehrNews he has two new startups lined up for 2020.

Running out of money

Cash burns quickly — typically much quicker than expected. It is ideal to raise enough money each round to give you 18–24 months of runway to ensure you have enough buffer to find more capital if times get tough. Particularly in the early stages of finding product market fit, money needs to be put towards marketing, customer acquisition and pivoting until the value proposition clicks. Unfortunately, this is not a cheap exercise.

When cash does get tight, naturally finding additional capital to replenish your bank account is needed. However, what happens when you can’t gain investor interest? Especially in smaller markets it can be challenging looking for capital. Always start fundraising long before you think you will need it — it is almost never as straightforward and quick as you think so leave lots of cushion room!

Not the right team

Not a single entrepreneur has become successful completely on their own. The most successful leaders have surrounded themselves with the best people — whether it’s employees, business partners or advisors. Particularly when creating the Startup Dream Team, a complimentary mix of skillsets is an essential. A staggering number of failed startups claim their reason for defeat is lack of diversity in abilities.

An idea doesn’t get funded — the expectation of execution of an idea does, and what better way to demonstrate execution capability than with evidence? Co-founders with a mix of sales and marketing, finance and operations, and technical skills will have a better chance than many at surpassing typical hurdles that startups face.

Startups are gruelling and sometimes it may seem like there will be no respite from challenge after challenge, but preparing from the get-go to anticipate the likely pitfalls are a sure way to avoid wasting time and energy when they inevitably present themselves down the road.

Many Iranian entrepreneurs like Hamid Mohammadi, Bijan Zamani, Nazanin Daneshvar or Reza Arbabian during the Startups Conference in Tehran agreed on these causes.

The post Why Startups Fail and What You Can Learn From Them appeared first on Iran News Daily.

5 best tools for Instagram marketing

reporter 1222 — Wed, 06 Feb 2019 10:45:03 +0000

Considering the fact that 80% of 1 billion active Instagram users follow at least 1 business page, Instagram marketing is turning to a necessity for many businesses rather than just a choice or option in today’s world.

If you have decided to grow your market on this great social platform, you’ll need more than just plans and strategies to get the most out of this opportunity. However, creating an account in a new social platform along with running your business and dealing with its numerous tasks can be a frustrating, time-consuming process. Fortunately, there are a variety of useful tools available to help you save your time and money and go beyond what’s out there at your disposal, tools like post schedulers and comment managers to Instagram followers bot to interact with other users. Below, we would introduce five of the best tools which facilitate your business’s success on Instagram.

1. Schedule Your Posts Ahead of Time Using Buffer

Being conscious about your continuous presence on social media is of great importance. ‘Buffer’ is one of the best tools for pre-writing and managing posts’ publication on Instagram. You can directly write and plan your posts using Buffer dashboard. It will notify you on your device when a post is ready to be published and redirects your image with its hashtags and mentions to Instagram. Free plan of buffer lets you to link and manage 1 account, whereas in the paid version you will have the opportunity to arrange multiple accounts simultaneously. Using Buffer, you can manage multiple accounts with ease and publish posts consistently and frequently which consequently increase the engagement of your audience; an important prerequisite to go viral and appear on more searches.

2. Get Real Followers for Your Page with Instamber

Creating a reliable and trustworthy account takes time and you surely don’t like to boost your followers through fake audience. You need real likes from real people who take a keen interest in your business and want to connect with you. Have a great experience using Instagram with Instamber; it is an Instagram bot that offers you a variety of services to increase the number of your followers, likes and comments to get the attention of new markets. By specifying your desired followers, location, and hashtags, Instamber automatically engage with your target audience through different methods. For instance, it writes comments on behalf of you on other Instagram users’ posts or follows people by your account. In addition, this tool is very safe to use as it reduces its speed to prevent from reaching Instagram limits.

3. Develop Smarter Contents and Find Influencers via BuzzSumo

Through this visually simple tool, you will be able to search and find what is being shared on the most popular social media platforms and identify well-performing contents in the virtual world. It would be an essential part of your task if you are planning to run a SEO campaign or apply content marketing strategies. It also provides insight about the influencers who are publishing posts on your desired topics. Through a seemingly simple process, you would have access to people with large networks of your target audience who can showcase your business’s value and add to its credibility. BuzzSumo helps you find the best ones in your niche and cooperate with them. By keeping an eye on your industry in real-world context, analyzing the trends of key influencers and outreaching them, you can identify the right strategy for your business and make progress on digital clutter.

4. Find Quality Hashtags via RiteTag

When you aim to get discovered on Instagram, hashtags play a key role in linking you to your target audience. Nevertheless, if you repeat the same hashtags continuously, soon your account will get shadow-banned by Instagram and your posts won’t be shown through search anymore. To avoid this, we suggest applying RiteTag to research and find the best hashtags for creating your own proper set of tags. By using the interactive analytics, RiteTag will give you relevant hashtag suggestions with high engagement potential. Auto-hashtagging, auto-Emojify, text to emoji replacement and text to hashtag are just a few options offered by RiteTag to enhance your profile’s engagement among the audience.

5. Analyze and Manage Your Account with Iconsquare

To grow your followers rapidly, you should constantly keep an eye on the key metrics of your Instagram account. Iconsquare is a free statistic tool which provides you with the necessary information about your followers and their engagement rate. On the overview panel of Iconsquare, you will have access to a set of simplified metrics in 3 main categories (Love Rate, Talk Rate and Spread Rate) which exactly show the success rate of your recent published posts. It also helps you recognize your own Instagram habits by analyzing your contents on this platform. In ‘Optimization’ section, you are able to compare your most used tags with the most popular ones on Instagram and improve your strategies accordingly.

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