Speaking to The Korea Herald, Gray G. Lee, head of the AI Center Under Samsung Research, revealed the Galaxy Note 9 will be the launch device for Bixby 2.0. This may trigger sneers given the Bixby smart assistant has been widely derided since it launched with the Galaxy S8 last year, but not so fast.
Lee says Bixby 2.0 will be more than just a personal assistant. Instead, it will be an “artificial intelligence platform” which enhances the performance and user experience across the phone. The Assistant itself will also have enhanced natural language processing, improved noise resistance capability and faster response times.
It is also worth noting that, while it has fallen behind Google, Amazon and Apple in the AI wars, Samsung is deadly serious about artificial intelligence.
Lee says Samsung now has a 1,000-strong AI workforce and will consider merger and acquisitions of promising AI businesses. He also revealed Samsung expects to Bixby to be running on 14 million Samsung devices by the end of the year.
And here’s where the Galaxy Note 9 specifically, becomes intriguing…
In a new tweet, ever-mysterious, ever-accurate leaker Ice Universe states “Note9’s UX design and interactive experience are worth the wait. Maybe we can call it Crown UX”. Given Ice Universe has been arguably the Galaxy Note 9’s biggest critic in recent weeks, that’s high praise.
Software has long been Samsung’s Achilles Heel, so this is extremely encouraging. Will it be enough to make-up for disappointing Galaxy Note 9 hardware? The good news is we won’t have to wait long to find out…